About me

Life’s short.
Live purposefully.

As a child, Ricky loved coloring and drawing superheroes from cartoons he watched or comics he read. One vivid memory stands out—at just 5 years old, he watched his father at the dinner table, sketching shoe design patterns for his shoe business. Ricky excitedly asked, “Dad, Dad, can you draw Peter Pan?” His father helped him draw the character, and from that moment, Ricky’s artistic talent began to blossom, propelling him toward his destiny as a creative individual. Fast forward to high school, Ricky found himself torn between two dreams, becoming a financial representative working in the bank or pursuing a graphic design career. One day, while sitting in an accounting class, learning how to do payroll, he had an epiphany. Mid-class, he raised his hand, asked to be excused, and immediately took a bus to enroll at Edna Manley School for the Visual Arts in Jamaica.

During his time studying graphic design, Ricky, like many others, started out with much uncertainty about what the future holds. But despite the unknowns, he took a leap of faith. Alongside two friends, he launched his first venture a T-shirt business while still in college. That business not only helped him find his footing as an entrepreneur but also paid for his tuition and art supplies until he graduated.

His life has been a trial an error, failure and success. Ricky’s journey as a seasoned entrepreneur and marketing expert shines through his life, being the founder of two companies D’Edge Media and CoachMe Rick®. Drawing from his extensive experiences, he distills complex marketing concepts into practical strategies that can be implemented by start-ups and established businesses alike.